Roblox Company has launched a brand new regional pricing device for Roblox, one that enables makers of in-game experiences and objects to mechanically alter the pricing of things bought with the in-app forex often called “Robux” to higher meet the buying energy of various areas.
Although the worth of Robux themselves don’t essentially change when crossing worldwide borders, the forex used to buy Robux definitely does. “Regional Pricing presents customers costs which can be extra reflective of their native financial system, reasonably than paying the identical worth no matter the place they’re,” the corporate stated in its announcement. “For instance, with out Regional Pricing, customers in Vietnam or Brazil would pay the identical worth as customers in the US to entry an expertise’s financial system.”
“With Regional Pricing enabled, costs are mechanically optimized for every consumer’s native financial system and up to date periodically as Roblox’s digital financial system—and the worldwide financial system within the bodily world—shifts.”
The invocation of Vietnam and Brazil’s currencies can assist builders calibrate their understanding of why objects and experiences might seem to value “fewer” Robux in different international locations. In Brazil, one greenback is value about 5.8 Brazilian actual. These forex variations could make items priced towards the US greenback dearer in these areas.
Picture through Roblox Company.
Within the instance shared by Roblox, an merchandise priced at 199 Robux in the US may cost a little 139 Robux in Brazil. That is a 30 p.c lower in worth between the areas.
Roblox Company desires 10 p.c of worldwide recreation spending going by way of Roblox
Roblox Company boasted that the regional pricing transfer is a part of its technique to drive 10 p.c of worldwide spending on video video games to happen on Roblox. And though this will imply customers in weaker greenback areas pay much less cash into Roblox for every particular person objective, feeling like their spending on Robux will take them additional might drive them to spend extra money on the platform, and hopefully with builders.
If you happen to’re involved about customers from exterior these areas utilizing a VPN or know-how to entry cheaper costs, the corporate says to not fear. “Customers utilizing a VPN to entry Roblox from a Brazilian IP deal with wouldn’t have entry to Brazilian pricing,” a Roblox spokesperson stated. “Customers who entry Roblox from a VPN can be proven the default (highest) worth for in-game objects.
“Guaranteeing equity and stopping misuse are our prime priorities for this device. Through the use of quite a lot of indicators to find out a consumer’s location, we’re mitigating the flexibility of customers to manually replace their location to make the most of decrease costs. Customers the place we can not confidently decide a real location can be proven the default international (highest) worth for in-game objects.”
In fact Roblox faces a far greater problem in driving a lot spending on its app: the general public notion that the corporate has been gradual to answer what customers and analysts say is a lackluster enforcement of security laws that put minors susceptible to publicity to sexual abuse on the platform.
Final November the developer rolled out new instruments to assist mother and father management what their youngsters see and listen to whereas taking part in Roblox. In March of 2025, CEO Dave Baszucki advised the BBC in response to its investigation into little one security on Roblox that his message to oldsters can be “for those who’re not comfy, do not let your youngsters be on Roblox.”
“That sounds just a little counter-intuitive, however I might all the time belief mother and father to make their very own selections.”
