Earlier this month SAG-AFTRA and the negotiating group representing studios like Activision Blizzard, EA, and Take-Two lastly signed a brand new Interactive Media Settlement. The deal formally ends an 11-month strike and three years of bargaining, with boosts to actor’s pay, new security requirements, and most crucially—phrases round the usage of generative AI.
With labor organizing on the rise throughout the sport trade, you’d have cause to marvel what it’s like to sit down in that negotiating room, wrangling with attorneys for an organization looking for its personal self-interest. We’re thrilled this week to have actor and SAG-AFTRA Interactive Media Negotiating Committee chair Sarah Elmaleh on the Sport Developer Podcast to clarify her expertise through the three-year ordeal.
It was a course of that got here with enormous wins—and its personal type of prices.
Hear how SAG-AFTRA desires to assist builders use “digital replicas”
Moreover, we quizzed Sarah about SAG-AFTRA’s choice to compromise on the usage of generative AI—to not bar the apply, however to set phrases that give actors extra management over their information and the way it’s used.
To land a good deal, Elmaleh needed to take heed to actors desperate to experiment with the expertise together with those that view it as an existential menace.
About The Sport Developer Podcast
The Sport Developer podcast is a bi-weekly podcast chronicling the triumphs, catastrophes, and every little thing in-between of recreation growth, sharing classes and methods fellow builders can use to hone their craft. The Sport Developer Podcast is hosted by Bryant Francis, edited by Pierre Landriau, and options music by Mike Meehan.
You possibly can observe Sarah Elmaleh on Bluesky.
